Adopting the Menstrual Cycle as a Superpower
“I dance and I bleed. What’s your superpower?” This summer, Morgane Leten could be spotted at Pukkelpop, one of Belgium’s biggest festivals, holding an eye-catching sign. She also brought along a friend: “Unlock the power of your cycle one period at a time.” Since 2020, Leten has been working hard to lift menstruation out of the taboo. Because while the average person with a uterus menstruates 450 times, few know their menstrual cycle, let alone organise their lives accordingly. And that is a crying shame, because instead of using that cycle to their advantage, nine out of ten experience discomfort as a result.
Not only did Morgane Leten write a book about it, The Cycle Compass, but she also hosts the podcast of the same name. Equally important are the supplements she sells with her company Guud, which support both your health and your menstrual cycle. But perhaps most importantly, Guud uses only active and natural ingredients that have been scientifically proven to work. “From the very beginning, we recruited people with a scientific background,” says Leten, “and fortunately they were easy to find in Belgium.”