Professor UGent & Scientific Director Societal Innovation imec AI&Data

Lieven De Marez is a professor in new communication technologies and innovation research at the department of social sciences (communication sciences) at Ghent University since 2008. At the department he is heading the research group for Media & ICT, consisting of +35 experts in interdisciplinary Media & ICT research, and part of the independent research institute iMinds. At imec, Lieven De Marez is part the management team of imec Living Labs, where he is responsible for the media and monitoring initiatives regarding adoption and use of ICT in different markets (e.g. Digimeter). Leveraging on the combination of imec panels and insights, and the broad methodological expertise of social science research methodologies (self-reporting, ideation, network analysis, digital methods, forecasting, physiological measures …) Lieven and his team are widely recognized for assessment of the potential and impact of technological innovations in a broad diversity of markets. He published >70 articles, was already the promotor of 7 PhD’s.