From Idea to Intuitive Breathing Tool for Stress/Anxiety Relief and Better Sleep

When Stefanie Broes suffered from insomnia, she tried breathing exercises. But she found it difficult to keep her focus on breathing. Apps then! Only those didn't work either. When you have a panic attack or lie awake at night, you don't necessarily want to stare at a screen.

And so moonbird, the world's first portable breathing coach, was born. Moonbird is the brainchild of Stefanie Broes and her brother Michael. The device intuitively guides you to breathe slowly. It's all very science-based, as Stefanie Broes studied biomedical sciences and has a PhD in pharmaceutical sciences. But instead of pursuing an academic career, she chose to become an entrepreneur with moonbird.

Before moonbird, Broes worked in two other start-ups. However, she wanted to work for a company whose mission coincided with her personal values. For a company too with which she could help people. So when she discovered the power of calm(er) breathing and meditation herself, she also wanted to introduce it to others. Not least because there was clearly also a demand from the healthcare sector for non-drug solutions to sleep problems.